Downupright Reimagines “Sold,” Their Anthem Composed Entirely of Ads, With Emmy Award-Winning Producer Alex Kourelis

Thirteen years after its original release, Downupright (they/them) is bringing back their conceptually groundbreaking track “Sold”, completely reimagined for 2025. Produced by four-time Emmy Award winner Alex Kourelis, the video is composed entirely of distressed advertisements.

“Sold” offers a stark, provocative commentary on consumerism, media saturation, and what it means to exist in an attention economy. The release comes just one week before Downupright’s upcoming album Radical Honesty (out July 18), their most accessible release to date.?

https://www.youtube.com/watch?v=FQcrGF9VFvg&ab_channel=downupright

From the positive, pop-bops of “It Was Always Us Against The World” (ft. KeepUpRadio, Rocz Nice) to the tender, vulnerable laments of “I Don’t Care Much,” every lyric is direct, unfiltered, and lived in.

Collaboration has always been at the center of Downuprights’ work, and in addition to Doctorow and Caius Hubris, the album features Fortnite influencer KeepUpRadio, queer hip-hop sensation RealXman, who featured Downupright’s “XXX XX EX!!” to their 128k followers last year, Hollyhood, and several others.

https://open.spotify.com/track/5enDkhO62X2Z0B2JXYbvC9?si=c92da8a42ffc4012

The upcoming album follows We’re Doomed We’re Dancing, a 2024 Kickstarter-powered behemoth of 60 songs in 60 minutes featuring over 50 artists, which landed features in EarMilk and Kickstarter’s Projects to Watch. It also builds on the breakneck genre chaos of MANIC EPISODE!!, which immersed listeners in the whirlwind of a mind in mania. But with Radical Honesty, Downupright finally lets slip the mask of irony, telling the listener in every song exactly who they really are and how they really feel.

Final Tracklist

It Was Always Us Against The World (ft. KeepUpRadio, Rocz Nice)

Honestly, We Should Have Sex
You’re The Particle And I’m The Wave
Touching The Stove (ft. Los Medz)
beenalotta
Wrecked on a Wednesday (ft. Dante Velour)
Box In A Box (ft. sans-e, RealXman)
In On The Joke (ft. Colony)
Part-Time Goth (ft. Skaivi)
Honestly, It’s Perfect
Sold (13 Years Later)
There Are Too Many Songs I’ll Never Listen To Them All (ft. Hollyhood, code_pig)
I Don’t Care Much
A Funeral Service For The Good Internet (1992-2014) (ft. Cory Doctorow, Caius Hubris)
We Should Have Sex (synth_coven remix)
It Was Always Us Against The World (ft. KeepUpRadio, Rocz Nice) (Colony remix)